Finitie

FinitieFinitieFinitie

Finitie

FinitieFinitieFinitie
  • Home
  • The Book
  • AI Workshops & Support
  • 1:1 Consultancy
  • Expert Network
  • About Jo
  • Contact
  • More
    • Home
    • The Book
    • AI Workshops & Support
    • 1:1 Consultancy
    • Expert Network
    • About Jo
    • Contact
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Home
  • The Book
  • AI Workshops & Support
  • 1:1 Consultancy
  • Expert Network
  • About Jo
  • Contact

Account

  • Bookings
  • My Account
  • Sign out

  • Sign In
  • Bookings
  • My Account

It Ain't Over 'Til...

The Founder's Survival Guide

This isn't a Silicon Valley fairy tale. It Ain't Over 'Til... is the brutally honest, practical, and hopeful book I wish I'd had when my own startup was hanging by a thread. Part memoir, part manual, it's for every founder who's faced burnout, broken plans, and the choice to quit - and decided there might still be another way.


I'm an award winning founder, strategist, and survivor of a number of business closures. 

Closing them for a variety of reasons, occasionally after minor success but most times after struggles. I've won grants and investment funding, built international prize-winning brands, and also quietly pivoted, walked away, and fallen apart when the pressure became too much. 


I've been a single mum navigating founder burnout. I've worked without pay. I've walked away from things that looked successful on paper but were definitely not in reality. And I've lived to tell the tale - so others don't feel so alone.


This book is human, real, and hard-won after hours and hours of trying to think of everything that might really help founders in an age where AI has dramatically escalated the pace of change making the chase for survival faster than ever.

What you'll find inside....

- Surviving when everything feels impossible

- Real founder stories (including my own big, messy failures) and lessons learnt

- Practical ways to rebuild - emotionally, financially, and strategically

- What the experts wish you knew when you are in the messy middle

Why it matters

Most business books skip the part where you're lying on the floor wondering if you can pay salaries next month. This one doesn't.

Who is the book for?

This is for:

  • The sole trader who's exhausted and barely covering costs
  • The startup owner whose revenue has flatlined
  • The entrepreneur wondering if it's time to call it a day
  • The founder who is racing to keep up with change
  • The dreamer trying to navigate a nightmare
  • The business owner who needs to know it's not just them
  • You, when you just don't know where to turn for help to turn things around


Whether you're in crisis, close to closing, or simply want to make sure your business doesn't drift into dangerous territory - this book is for you.

Be the first to read it - click for wait list

Copyright © 2025 Finitie - All Rights Reserved.

Powered by

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept

Finitie AI Webinars

Welcome! Check out our latest workshops.

Learn More