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This isn't a Silicon Valley fairy tale. It Ain't Over 'Til... is the brutally honest, practical, and hopeful book I wish I'd had when my own startup was hanging by a thread. Part memoir, part manual, it's for every founder who's faced burnout, broken plans, and the choice to quit - and decided there might still be another way.
I'm an award winning founder, strategist, and survivor of a number of business closures.
Closing them for a variety of reasons, occasionally after minor success but most times after struggles. I've won grants and investment funding, built international prize-winning brands, and also quietly pivoted, walked away, and fallen apart when the pressure became too much.
I've been a single mum navigating founder burnout. I've worked without pay. I've walked away from things that looked successful on paper but were definitely not in reality. And I've lived to tell the tale - so others don't feel so alone.
This book is human, real, and hard-won after hours and hours of trying to think of everything that might really help founders in an age where AI has dramatically escalated the pace of change making the chase for survival faster than ever.
Most business books skip the part where you're lying on the floor wondering if you can pay salaries next month. This one doesn't.
Whether you're in crisis, close to closing, or simply want to make sure your business doesn't drift into dangerous territory - this book is for you.